(i) What do you think about the results of this study?
(ii) Did the principal researcher (Daniel Lieberman) display any bias?
(iii) How do you think companies like Nike and Reebok would react to this research?
https://www.youtube.com/watch?v=7jrnj-7YKZE
FYI: Here is the link to a full article on this research as published in Nature (International Weekly Journal of Science):
http://www.nature.com/news/2010/100126/full/news.2010.36.html